“DESIGN IS IN EVERYTHING WE MAKE, BUT IT’S ALSO BETWEEN THOSE THINGS. IT’S A MIX OF CRAFT, SCIENCE, STORYTELLING, PROPAGANDA AND PHILOSOPHY.”
Erik Adigard
To describe what I do, I should answer some questions which might be common to most but sometimes fall into oblivion.
First of all -
What is Industrial Design?
Definition
according to the “The Industrial Designers Society of America (IDSA)”
[ Industrial design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.
Industrial designers develop these concepts and specifications through collection, analysis and synthesis of data guided by the special requirements of the client or manufacturer. They are trained to prepare clear and concise recommendations through drawings, models and verbal descriptions.
Industrial design services are often provided within the context of cooperative working relationships with other members of a development group. Typical groups include management, marketing, engineering and manufacturing specialists. The industrial designer expresses concepts that embody all relevant design criteria determined by the group.
….]
Industrial Designers Society of America (IDSA) ©
Secondly -

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